Microsoft is pushing a new generation of video game consoles Xbox One

Microsoft Corporation (Microsoft) after nearly eight years later, 21 in Redmond, WA based company launched the much eagerly awaited next generation video game console Xbox One, seeking $ 65 billion in annual global market to further expand the City game industry accounting rate.

Microsoft will host this new arcade game average family needs, television, film and entertainment features into a single system. New machine be available later this year.

Microsoft's Interactive Entertainment Business president Ma Patrick said the company spent four years developed a set of full-featured home entertainment system. Microsoft executives to voice mode, shows how smooth switch from watching TV to listen to music, watch movies, surf the web or run applications and other functions. Microsoft executives claimed that Xbox One can replace cable television set-top boxes provided. It has its own program guide, and voice-activated switching channels.

However, in the changing video game market, Xbox One facing Sony (Sony) Host PlayStation 4 and Nintendo (Nintendo) Wii U hosts a strong challenge.

Mobile device or social networking sites to attract more and more online game players, Microsoft hopes the new host finally able to cross this chasm to get into the mainstream, becoming the home entertainment center.

According to Microsoft, video game console in the growth of the gaming market still accounts for a large proportion of the total value of 65 billion yuan accounting for about 42 percent of the global market, but smart phones, tablet computers, social networking games is rapidly growing momentum.

Over the past four years, the video game console sales have been declining, mainly due to host old, but recently started selling a new game console did not pay out the dazzling results. Nintendo Wii U on sale last November to end of March this year, sold only 3.45 million units, far behind Nintendo's preliminary forecast of 5.5 million units.

Game console itself does not significantly affect the financial position of Microsoft, but Microsoft and Xbox One is still Google (Google), Apple (Apple), Amazon (Amazon) and other companies to seize the center of consumers' lives in a key weapon.

Digital World Research (Digital World Research) CEO and founder Maini Lai (PJ McNealy) said: "The new Xbox to Microsoft is very important, it is the consumer battle a ring, whether in your living room or mobile device, they all want its products are fully integrated into the lives of consumers. "